Category Archives: Training

Are you LinkedIn?

Using social media is just one of many ways to show off your “goods.”  Do you keep in contact with friends and family though Facebook? Why not do the same with your client base?  Develop a company Facebook Page, join LinkedIn, and Twitter. I often describe LinkedIn as the Facebook for business.  Instead of discussing your personal life with your connections, share valuable business information, opinions, and thoughts with your followers. Continue reading Are you LinkedIn?

The Swear Word for Accountants: Marketing…

We’ve all heard of marketing, but do we know exactly what it is and how to do it?  For accountants, some would like to erase the word from their memory bank.  Most accountants are not “marketers” and why would they be or learn how? That isn’t what they went to school for and most would like to stick to the “old-fashion” way of building their client base by referrals. Continue reading The Swear Word for Accountants: Marketing…